With a variety of products on offer, Beston Global Food Company were looking for a packaging solution suitable for a new range of Cheese Snacking and Cheese Entertaining Pack concepts. Approaching Detpak, BFC wanted functional packaging to support on the go consumption, alongside user-friendly design and promoting premium presentation.
Utilising Detpak’s rapid innovation centre, LaunchPad, new designs for the BFC Cheese Snacking and Entertaining Packs were created; ‘Fancy Bites’ and ‘The Award Winners Entertainers’ Selection’. Detpak’s innovation experts created mock-ups of what packaging solutions could look like. Keeping functionality and purpose in mind, the team developed prototypes with a combined aim of keeping the snacks fresh, while also presenting products in a way that allowed for immediate consumption. For the Entertainers’ Selection– this included incorporating a mock cheese board, created by simply flipping the packaging over. Visual design was also a feature, with the circular Beston’s Edwards Crossing logo inspiring a curved window for this packaging. Receiving immediate feedback during a Detpak LaunchPad session, prototypes were quickly updated based on the wants and needs from the BFC team, resulting in a quick turnaround for new designs.